STUSSY:
new market enterence
Worked on: UI design and design guideline
To enter the mainland market, Stussy opened their first-ever chinese web store on Tmall. Following the original DNA of the brand, designer’s duty will be setting the design guideline for further artworking. It is important to guarantee the consistency and standards for an imported brand as the customers will only enjoy the buying expereience when it feels like they are shopping from the brand original.
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