DFS GROUP LIMITED

Main responsibilities: In-store Creative Guidelines and Templates Development, Creative Assets and Guidelines for Global and Local Campaigns
At DFS, I led visual communication efforts to maintain a consistent brand identity across e-commerce, social media, OOH, and in-store channels. I managed global campaigns from concept to execution, ensuring alignment with brand direction through collaboration with marketing and VM teams. My role included project management, vendor coordination, creative brief development, and ensuring high-quality production delivery.